❌ COMPLEX BUSINESS: 18 service offerings 30 team members 12 software subscriptions 2 office locations 1 constant headache ✅ SIMPLE BUSINESS: 1 skill: Generate leads Lean team 1 CRM system 0 office needed ∞ peace of mind I went from complex agency to simple lead seller. More services ≠ more money. It equals more complexity. One focused skill (lead generation) sold to multiple non-competing buyers (3-4 per vertical) = Simplicity at scale. Sometimes LESS is everything. Want the simple model? Free t