How can you establish a connection between your products and the customer’s decisions, while informing the experiences you create? Ian Jindal ponders how retailers can create the frame of reference ...

The word “frame” immediately evokes the image of either a supportive or a limiting structure. Let it be a picture or spectacle frame, a research design, framing someone with false accusations, framing ...

All the Latest Game Footage and Images from Frame of Reference You wake up in a simulation with no memory of your life. A robotic voice gives you instructions and puzzles to solve as it pieces ...

All of us carry an invisible frame of reference in our heads that filters our experience and determines how we feel. Alix Spiegel and Hanna Rosin interview a woman who gets a glimpse of what she's ...