AI chatbots can spit out convincing — if at times overconfident — natural language responses, but what if an AI could build custom virtual worlds based on a text description alone? Roblox is exploring ...

Digital gaming platform Roblox has been toying around with real-world commerce integrations for a while, but now the company is getting serious with the addition of two new features: Commerce APIs ...

Russia has moved to block access to Roblox, accusing the children’s gaming platform of spreading “extremist” material and ...

On Nov. 9, the gaming platform Roblox released its 2023 Digital Expression, Fashion & Beauty Trends report that analyzed how Gen Z users are styling and designing their avatars. Roblox has millions of ...

Within the world of Roblox, e.l.f. Beauty created a virtual kiosk located in its immersive UP! Experience, where visitors can purchase an exclusive limited-edition physical product. The selection ...

Roblox, a kids virtual world that has grown to 5.7 million monthly unique visitors, raised $4 million in venture funding today. With Roblox, kids are architects of their own games and learn software ...

E.l.f. has become the first beauty brand to test real-world commerce in the Roblox virtual world, via the platform’s collaboration with Wa l mart. E.l.f. has created a virtual kiosk within its E.l.f.

Russian regulators have moved to cut off access to Roblox across the country, turning one of the world’s most popular ...

Brands keep betting on Roblox. New York City-based E.l.f. Cosmetics announced it will test real-world commerce on the video game platform Roblox, becoming the first beauty brand to do so. Products, ...

Roblox virtual makeup may be trendy, but player obsession with digital avatar customization has real-world implications. Major beauty brands such as Nars and Nyx are paying close attention to how ...