Advertising is Roblox’s biggest profitability lever. Older users already make up most of Roblox’s daily active users, and retaining them as they spend more could dramatically improve monetization.

A Roblox game Ultimate Speed Simulator is charging real money, raising concerns about the platform's future. This is part of ...

Roblox (NYSE: RBLX) has experienced tremendous growth by offering a virtual space (also known as the "metaverse") for tweens to play games and hang out with other users. Consistent with its strategy ...

Netflix is bringing its hit TV show Stranger Things to Roblox. On Monday, Roblox announced the launch of limited-time, Stranger Things-themed items that will be made available to its more than 90 ...