Apps make it possible for brands and business to deliver optimized content to customers via smartphones and tablets. Of course, the user has to install your app on their smartphone first. But once ...

If you are embarking on an exploration to determine how best to enter your business into the mobile arena (or want to know if what you’ve already done was the right choice), one of the first ...

Native apps, the bouncing icons that dot your smartphone screen, have dominated the mobile computing landscape. Programmed purely for your device’s operating system, they complete highly specified ...

Forbes contributors publish independent expert analyses and insights. I cover how social media, mobile, and the cloud impacts our web usage. I assume you have already read numerous articles about the ...

I deleted every major social app — Instagram, Facebook, X (you know, Twitter), Reddit, and TikTok — and replaced them with ...

The explosion of the mobile Web has sparked a debate over the best approach for developing applications that give consumers and employees what they have come to expect: access to whatever form of ...

Before we begin, we ought to define the terms, HTML5 app and Native app, to prevent ambiguities, and needless arguments in the comments. If you intend to develop a graphic intensive game, you almost ...

Currently having this debate at work right now. I'm not posting this in the technical forum because I wanted to frame this from a, What as a User, do you prefer and engage with, question. This is in ...

If you have the same attitude as I toward web apps in an operating system, I have some good news and some bad news. The good news is that Windows 11 is getting a feature from Windows 10. The bad news ...