The belief here is that the keywords you use in H2-H6 subheadings are more heavily weighted in Google’s algorithm than words in plain text and that tags are therefore a ranking factor of their own.

Martin Splitt from Google seemed almost upset by advice he saw someone was given around how to use HTML headings or Hx tags on a page. An SEO was told to use H3 tags for level-2 subheading. So what ...

HTML headings are nothing new. In fact I was blogging on them over a decade ago (back then we referred to them as “semantic structure” which gives a good idea what they are for). HTML headings got ...

I’ve been posting on the page semantic HTML markup several times previously: While the benefits for accessibility and usability are quite clear, there has never been any real evidence that there ...