Semantic HTML5 provides us with an opportunity to improve our websites and optimize for search engines. We can take full advantage of these opportunities by using machine-readable semantic HTML5 ...

It’s sometimes easy to forget that major search engines such as Google are machines. Despite their incredible ability to aid our research and to lead us to the information we need, they don’t have the ...

To me, one of the more exciting developments in the SEO world in recent years is the growth and development of semantic markup and related technologies. It’s somewhat dizzying to think of the full ...

Last year was the year of change for search, especially for schema markup. We saw a significant loss in clicks due to changes made to certain rich results, while simultaneously witnessing the most ...

Video is hot, hot, hot! This isn’t news. Everyone and their brother, mother, and aunt Sally’s cousin’s sister are shooting and embedding video on their own website. The entry level to decent video ...

HTML5 is a big change from early HTML: it is now more “structurally semantic” and presentation has been moved to the CSS vocabulary. So it is much more like a document DTD in the XML tradition with ...

Organizations adopting schema markup at scale often see a boost in non-branded search queries, signaling broader topic authority and improved discoverability. It has also become a powerful answer to a ...