Google’s new Data Manager API gives advertisers a simpler, centralized way to feed first-party data into its AI systems.

Google Marketing Platform rolled out a new API, giving organizational administrators enhanced capabilities. Now, administrators can: Why we care. The new features make it easier for marketers to track ...

Google shut down its FLoC alternative to third-party cookies tracking in favor of Topics. Here are steps marketers can take right now to prepare. Marketers need to evaluate their approach to ...

During its annual Google Marketing Live event for advertisers, Google announced upgrades to its AI measurement tools, making access easier for small brands. These updates were shared ahead of time ...

Stop copy‑pasting prompts. Plug GPT‑4o into Google Apps Script, Sheets, and more to run account‑wide performance reviews automatically. If you’re still just copy-pasting prompts into ChatGPT to write ...