Mission vs. Vision — Here's How Your Success Depends on This Distinction

Here's a deep dive into the nature and purposes of mission and vision statements, and why taking the time to get them right is well worth the effort.
Forbes

Why Your Mission And Vision Statements Don’t Work (And What To Do About It)

Mission and vision statements can be great means to give an organization focus, coherence, and direction. But often they don’t. And if not, the time and money spent on formulating them may become a ...