Chipotle Mexican Grill has today announced its 21st year of Boorito, a fan-favourite Halloween event, will be celebrated in Roblox. It is the first restaurant brand to open a virtual location there.

Click to share on X (Opens in new window) X Click to share on Facebook (Opens in new window) Facebook The limited-time event, which is being called “Ingredient Quest,” was designed by Chipotle to ...

Now in its 21st year of celebrating Halloween with its burrito giveaway event, Chipotle today announced it will open a virtual location and debut a Halloween-themed corn maze on popular gaming ...

Chipotle Mexican Grill is going back into the metaverse to give away free burritos. Starting on National Burrito Day – Thursday, April 7 – the fast-casual chain is launching the Chipotle Burrito ...

Chipotle Mexican Grill is launching Chipotle Burrito Builder on Roblox. The simulated experience “will challenge players to roll burritos in the metaverse to earn Burrito Bucks, the brand’s ...

Chipotle Mexican Grill announced on Tuesday it is launching Chipotle Burrito Builder on Roblox, a new simulation experience that will challenge players to roll burritos in the metaverse to earn ...

As part of a new collaboration with the mega-popular game Roblox, Chipotle Mexican Grill has opened a new virtual location within the title that can net players a free burrito. This crossover is meant ...

Opinions expressed by Entrepreneur contributors are their own. It’s undeniable that the metaverse and its eventual growth will force major brands and chains to find creative ways to make their ...

Update 11/1: Roblox has come back online, and its outage had nothing to do with Chipotle. In a blog post, Roblox founder and CEO David Baszucki explained that the multi-day outage was down to "a ...

Fans can score free Chipotle via the brand's interactive Halloween experience in the metaverse and get a $5 entrée with a digital-only promo code from 5 pm to close local time on October 31 ...