The other week, we went a little crazy – it’s cool, we came back – over a rumor that Google would start blocking paid keyword data for AdWords advertisers like it did with “(not provided)” in organic ...

Everybody is talking about keyword clusters. At the core, it’s pretty simple – group related keywords together. Sounds easy, right? Some free tools walk you through some basic Natural Language ...

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The SEO community has been constantly reminded to prioritize the user in recent years. One way we’ve embraced this for our clients is by going beyond basic keyword research to deeply analyze customer ...

Identifying keywords starts with common sense. But you’ll also need to enlist the aid of a tool if you want to really outshine the competition. In this article, we’ll go over a few steps you need to ...

Discover why AI search engines outperform traditional search in accuracy and personalization. Explore key traditional search ...

Keyword-based targeting operates on flawed assumptions. When a page contains the specific words ‘running shoes,’ traditional systems assume purchase intent. However, those pages might be about a ...

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