An integrated marketing communication plan uses the same thematic message in different types of promotions. The idea behind the message remains consistent whether consumers see a magazine ad or the ...

Lis Anderson is founder and director at PR consultancy AMBITIOUS. An experienced agency MD with 25 years in the communications industry. Stakeholder engagement is integral to the success and growth of ...

Consistent and thoughtful communication is crucial to keep donors engaged, make them feel valued, and lay the groundwork for strong year-end giving. But it can be hard to know how — or find time — to ...

Leaders in many different industries are well-aware of how critical employee engagement is for a company's success. Engaging employees isn't a natural skill, however. Leaders who are interested in ...

It’s no secret that the holiday season is a lifeline for many nonprofits. In fact, 50 percent of charities bring in the bulk of their annual donations from October through December, according to ...

As the real-life impact of the CrowdStrike and Microsoft outage continues to unfold, one thing is clear: building crisis communication strategies is an essential part of leadership. It’s a step that ...

Talking to your kids about personal safety and emergency preparedness is important yet complicated. Finding the most appropriate approach can be difficult. The conversations involve potentially scary ...