The Advertising Standards Authority (ASA), an independent regulator of the advertising industry in the U.K., is taking issue with an advertisement for Colgate-Palmolive's Colgate Total toothpaste, ...

Add Yahoo as a preferred source to see more of our stories on Google. AUSTIN (KXAN) — The makers of Colgate toothpaste filed an “Assurance of Voluntary Compliance” Wednesday in response to a lawsuit ...

Colgate toothpastes and toothbrushes will not be the focus of the brand’s first-ever Super Bowl advertisement. Rather, it will be using its airtime to remind viewers to turn off the tap when brushing ...

Colgate® Optic White®, a leader in oral care and teeth whitening, today announced the launch of its latest innovation, the ...

Colgate’s latest campaign called Your Smile Is Your Strength in partnership with VML. The campaign celebrates resilience, self-confidence, and the power of a smile. From its tube’s-eye view in ...

To launch its Keep manual toothbrush, Colgate-Palmolive used Eye Square's new Ad to Cart tool for real-time ad testing to see what mobile ads are most effective in encouraging shoppers to add the ...