"AI will have all the places and no place at all in game development," says Jörg Tittel, who was behind 2023's C-Smash VRS.

Lawyer Ali Mirsaidi gives a rundown of the legal and reputational complexities surrounding the use of AI in game development ...

Take-Two CEO Strauss Zelnick has a firm stance on AI’s ability to generate blockbuster games and thinks it’s out of the realm of possibility.

As with all creative industries, generative artificial intelligence (AI) has been infiltrating video games. Non-generative AI has been in the industry long before things like ChatGPT became household ...

Sega has decided that now's the time to join the myriad other companies in the games industry adopting artificial intelligence to streamline their development processes. In response to a question ...

Gabriel has been playing games since he was a kid. Loves most RPG games, platformers, and innovative indie games, and can talk for hours about how the first Fallout is the greatest game ever. He ...

Ramen, developer of the best-in-class multi-agent AI assistant for Unreal Engine, Aura, announced that it has acquired Coplay, developers of the premium AI tool of the same name for Unity game ...

The video game industry is hellbent on harnessing the power of generative AI to boost productivity and dream up virtual worlds — while also cutting costs, of course. According to a recent Google Cloud ...

Back in 2024, not long after laying off five percent of the company’s workforce, EA CEO Andrew Wilson got on a stage to wax poetic about all the ways generative AI would help take the gaming industry ...

Artificial intelligence is no longer the "future" of game development. It’s already reshaping how studios build, ship and scale mobile games. Rather than a theoretical trend or an optional experiment, ...

Arc Raiders' use of AI tools continues to create divides in gaming. The CEO of its developer's parent company, Nexon, recently claimed that generative artificial intelligence tools are everywhere in ...

TL;DR: Major tech companies are integrating generative AI to streamline game development, but challenges persist. Ubisoft, Microsoft, and EA use AI tools to boost workflows, yet developers face ...